Brand Marketing

Brand Strategy & Positioning Services

Brand strategy and positioning defines who your brand is for, what it stands for and how it is different from the alternatives. The work is made to be used in your marketing: in ads, on social media, on your website and anywhere else your brand appears.

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What’s included

  1. Audience and competitor research
  2. Positioning: who the brand is for and why it is different
  3. Brand values, personality and tone of voice
  4. Key messages for your website, ads and sales material
  5. A naming or tagline review where needed
  6. A brand strategy document your team can use

Who it’s for

  • New businesses and launches

    You are starting out or launching something new and need it to look right from day one.

  • Brands refreshing their look

    Your brand has grown and the way it looks or sounds no longer fits.

  • Marketing teams

    You run campaigns and need reliable help with brand and creative work.

How it works

  1. 01

    Audit

    Review your current brand, your audience and the competitors you are compared with.

  2. 02

    Plan

    Agree the brief: what is needed, where it will be used and by when.

  3. 03

    Launch & Manage

    Create, share drafts, take your feedback and refine the work.

  4. 04

    Report

    Deliver the final files and guidance, with notes on how to use them.

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FAQ

Brand Strategy & Positioning FAQs

How many rounds of changes are included in Brand Strategy & Positioning?

The number of revision rounds is agreed in the brief, so you know before work starts how changes are handled.

Which files do I get at the end of Brand Strategy & Positioning?

The deliverables and file formats are listed in the brief, so you know before work starts exactly what is handed over.

How is Brand Strategy & Positioning priced?

It is priced per project or per month, depending on how much work is needed. You get a quote after the brief is agreed.

Talk to me about Brand Strategy & Positioning

Tell me what you're running and where it's stuck. I'll suggest the right starting point, and whether I'm the right person for it.

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