The brief, what I built, and the results, with reporting dates, baselines and the caveats that go with them.
13 case studies
How campaign optimization improved return on ad spend, protected conversion value, and built a stronger foundation for scalable acquisition.
100 conversions
Read case studyHow platform-native testing increased conversion volume, improved acquisition efficiency, and created stronger signals for future scaling.
44 conversions
Read case studyA Google Ads App Campaign strategy that moved IPTV Player – Live Xstream from install-volume acquisition to higher-intent, login-optimized user growth.
$0.74 cost / conversion
Read case studyBuilding community-aligned SaaS awareness while testing the path from website traffic to lower-funnel product actions.
3 checkout starts
Read case studyBuilding an efficient B2B SaaS awareness and acquisition funnel among founders, operators, and growth decision-makers.
2.30% ctr
Read case studyHow cutting wasted Search spend turned a 1.29 ROAS Google Ads account into a 4.76 ROAS growth engine for an Australian refurbished-tech retailer.
-79% cost/conversion
Read case studyHow a cleaner campaign structure turned wasted ad spend into 145 purchases for an Australian refurbished-tech retailer.
-30% cost/purchase
Read case studyScaling qualified hiring leads for an Athens property management company — from roughly €35–64 per lead to under €1.30 per lead on the account's top campaigns.
€0.37–€1.29 cost/lead (latest)
Read case studyScaling Shopping and Performance Max campaigns for an Australian fashion & home decor brand through Merchant Center optimization and continuous testing.
A$8,000+ baseline ad spend
Read case studyA brand-new LinkedIn ad account turned into a validated awareness engine — 62,292 impressions and a 6,300-company warm audience for a Tulsa software & AI consultancy.
689 website clicks
Read case studyScaling Meta sales through continuous creative testing — website purchases grew from 155+ to 370+ while the best cost-per-purchase fell from roughly $24.80 to $9.50.
217 top campaign purchases
Read case studyRestructuring a scattered Meta lead-gen account into city- and offer-specific campaigns for a mobile kids' dance and summer camp business — down to $4.77 per lead on the best-performing city.
$4.77–$25.66 cost/lead range
Read case studyFrom zero to first bookings — launching a South African GP clinic's Google Ads account and generating 6 tracked patient enquiries in the first 10 days.
4.12% ctr
Read case study