Performance Marketing Services Turn ad spend into growth you can measure

I build and manage paid acquisition across Google, Meta and TikTok, and connect it to tracking, creative, landing pages and conversion work, so you know what is working, what is wasting budget, and where to scale next.

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40+

Client accounts managed

$12K+

Monthly ad spend managed

3.5+

Years agency-side PPC

Google Ads · Refurbished Technology E-CommerceTech Trade Group
MetricBaseline (Jul–Aug)Results (Sep–Oct)Change
ROAS1.29x4.76x+269%
Cost/ConversionA$323.84A$67.53-79%
Conversions7.198.97+1,294%
Read the full case study
The real job

What decides whether more budget will pay off

Launching a campaign is the easy part. The work is knowing whether the numbers are real, where the funnel is leaking, which audiences are worth scaling, and when extra budget will actually create profitable growth.

Each step of the journey below affects the next, so I work on them together.

  1. Strategy
  2. Media
  3. Tracking
  4. Creative
  5. Landing Page
  6. Conversion
  7. Revenue

That includes creative direction and landing page & CRO work, rather than optimizing each piece in isolation.

Paid acquisition

Channels I manage

The platform is chosen by your audience, offer and economics. These three carry most client budgets.

Google Ads

Capture existing demand from people actively searching for your product or service.

Search · Performance Max · Shopping · Display · YouTube · Remarketing

Google Ads management

Meta Ads

Build demand, generate conversions and scale winning creative on Facebook and Instagram.

Prospecting · Retargeting · Sales campaigns · Lead generation · Creative testing · Audience testing

Meta Ads management

TikTok Ads

Creative-led campaigns with conversion tracking behind them.

Conversion campaigns · Creative testing · Prospecting · Retargeting

TikTok Ads management

Other paid channels, when the economics make sense: X, Reddit, Pinterest, Telegram, Taboola, Traffic Junky, AI-native ad platforms.

Beyond the campaign

What gets optimized

A great ad can't compensate for broken tracking, great targeting can't fix a weak offer, and more traffic won't fix a landing page that doesn't convert.

  1. 01

    Campaign structure

    Account and campaign structures that make testing, reporting and scaling easier.

  2. 02

    Audience & targeting

    The audiences, intent signals and segments most likely to produce meaningful outcomes.

  3. 03

    Creative testing

    Messaging, formats, hooks and angles tested against each other to find what drives action.

  4. 04

    Landing pages

    The path between the click and the conversion.

  5. 05

    Conversion rate

    Friction removed so more of the visitors you pay for take the action you want.

  6. 06

    Budget allocation

    Budget moved toward what is working, and pulled back where the economics no longer make sense.

Measurement

Tracking comes before scaling

Before more budget goes in, the tracking has to show what happened after the click, from your own analytics and backend rather than only from the ad platform’s reporting.

The first thing I check in any audit is whether the conversions being reported actually happened.
  1. Ad Platform
  2. Click
  3. Landing Page
  4. Conversion
  5. GA4 / GTM
  6. CRM / Backend
  7. Revenue

The same foundation is used in tracking & analytics engagements: GA4, Google Tag Manager, conversion tracking, server-side tracking, Meta CAPI (where appropriate), attribution, CRM integration, lead-quality tracking, revenue tracking.

The process

How my performance marketing process works

Every engagement runs the same loop.

  1. 01

    Audit

    Review campaigns, account structure, tracking, attribution, creative, landing pages and the conversion journey. Goal: know what needs fixing.

  2. 02

    Build

    Build or restructure campaigns, audiences, tracking, creative testing and conversion infrastructure. Goal: a system worth scaling.

  3. 03

    Scale

    Increase investment in winning campaigns, audiences and creative while watching acquisition costs. Goal: growth without blind spending.

  4. 04

    Optimize

    Ongoing testing, budget allocation, creative iteration, CRO and measurement fixes.

Case studies

Results from client accounts

Each figure links to the full case study, with dates, baselines and caveats.

Google Ads · Refurbished Technology E-Commerce

ROAS 1.29 → 4.76

79% lower cost per conversion

Tech Trade Group
View case study

Meta Ads · Fashion & Home Decor E-Commerce

+139% purchases

$9.50 lowest cost per purchase

The Zebra Effect
View case study

Meta Ads · AI SaaS (Research & Content)

100 conversions

$1.94 blended CPA

CitedEvidence AI
View case study

Meta Ads · Hospitality & Property Management

€0.37–€1.29 per lead

Down from €35–€64 in the first campaigns

Athens Residents
View case study
View all case studies
Is this a fit?

Who my performance marketing services are for

  • D2C & e-commerce

    Brands that need to acquire customers profitably and scale paid sales.

  • SaaS & technology

    Businesses that need measurable acquisition and reliable CAC/CPA visibility.

  • Lead generation

    Businesses where lead volume only matters if lead quality and downstream value are measured.

  • Agencies

    Agencies that need experienced paid-media execution, tracking or campaign support behind the scenes.

Before you add budget

Sometimes the right answer is: don’t spend more yet

More budget doesn’t fix broken economics. I’ll tell you if any of these apply:

  • Tracking isn't reliable.
  • The offer isn't converting.
  • The landing page leaks intent.
  • Lead quality is poor.
  • Creative fatigue is increasing.
  • Campaign structure makes testing difficult.
  • The unit economics don't support scaling.
How we start

Start with an audit, then decide what to scale

Every engagement begins with your current campaigns, tracking, funnel and economics. From there we decide what should be fixed, built or scaled.

Book a Strategy CallSee pricing & packages
Pricing

Performance marketing plans

Every plan starts with an audit. Pick the plan that matches your monthly ad spend and how many channels you run.

Prices in USD.

  • Launch

    Businesses starting paid ads or fixing one channel

    Monthly ad spend

    Up to $2,000

    Management fee: starting at

    $350/month

    • Full ad account audit
    • 1 ad platform (Google, Meta or TikTok)
    • GA4 and Google Tag Manager conversion tracking setup
    • Campaign structure and build
    • Ongoing bid and budget optimization
    • Monthly performance report
    Book a Strategy Call
  • Recommended

    Growth

    Brands with proven demand that are ready to scale

    Monthly ad spend

    $2,000 to $6,000

    Management fee: starting at

    $750/month

    • Everything in Launch
    • Up to 2 ad platforms
    • Server-side tracking and Meta Conversions API
    • Creative testing framework and ad copy
    • Landing page review and CRO recommendations
    • Bi-weekly reports and a monthly strategy call
    Book a Strategy Call

  • Scale

    High-spend accounts running multiple channels

    Monthly ad spend

    $6,000+

    Management fee: custom, starting at

    $1,500/month

    • Everything in Growth
    • 3 or more ad platforms
    • Full-funnel strategy and budget allocation across channels
    • CRM integration and lead quality tracking
    • Landing page and CRO execution
    • Weekly reports and priority WhatsApp/Slack support
    Book a Strategy Call

Ad spend is paid directly to the ad platforms and is not included in the management fee. Final scope is confirmed after the audit.

Want a second opinion on your ad accounts?

Tell me what's running, what it costs and what it returns. I'll tell you what I'd fix before putting more money behind it.

Book a Strategy CallView Case Studies
FAQ

Frequently Asked Questions

What is performance marketing?

Performance marketing is a measurable form of digital advertising where campaigns are optimized around specific business outcomes such as leads, purchases, revenue, CPA, CAC or ROAS rather than simply impressions or traffic.

Which advertising platforms do you manage?

The core paid acquisition platforms are Google, Meta and TikTok. Additional channels can be considered when they make sense for the business, audience and economics.

Do you only manage ad campaigns?

No. Performance depends on more than the campaign itself. Tracking, attribution, creative, landing pages and conversion optimization all influence the final result.

How do you measure performance?

Measurement depends on the business model, but can include conversions, CPA, CAC, ROAS, revenue, lead quality and downstream customer value.

Do you work with existing ad accounts?

Yes. Existing accounts can be audited, restructured and optimized rather than automatically rebuilt from scratch.

Do you work with agencies?

Yes. Performance marketing, campaign management, tracking and related execution can be provided for agency and white-label engagements where appropriate.

How does an engagement start?

The first step is understanding the current account, tracking setup, business goals and acquisition economics. From there, the appropriate scope can be determined.

What makes your approach different?

The focus is not simply on generating more clicks. Campaign performance is evaluated together with tracking, conversion behavior, funnel performance and business economics.

How much do performance marketing services cost?

It depends on the number of channels, ad spend and scope of work such as tracking setup or landing page optimization. Every engagement starts with an audit, and you can see current options on the pricing and packages page.

What is the difference between performance marketing and digital marketing?

Digital marketing covers all online channels, including SEO, social media and content. Performance marketing is the paid part of it that is optimized and measured against business outcomes like leads, sales, CPA and ROAS.

How long does performance marketing take to show results?

Early signals usually appear within the first few weeks once tracking is in place and campaigns have enough data. Stable, scalable results depend on budget, conversion volume, the offer and the landing page.

What is the minimum ad budget to start?

There is no fixed minimum. The budget needs to be large enough to generate enough conversions for the platform to optimize, which depends on your cost per conversion. The audit tells you whether your current budget can support scaling.
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