E-commerce & D2C Case Studies

Work for E-commerce & D2C businesses. Each case study shows the brief, what I built and the results, with real numbers, baselines and caveats.

4 case studies

• Google Ads

  4.76x

  Final ROAS

  Tech Trade Group · Refurbished Technology E-Commerce

  • Google Ads

  How Cutting Wasted Search Spend Turned a 1.29 ROAS Account Into a 4.76 ROAS Growth Engine

  How cutting wasted Search spend turned a 1.29 ROAS Google Ads account into a 4.76 ROAS growth engine for an Australian refurbished-tech retailer.

  -79% cost/conversion

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• Meta Ads

  3.99x

  Final ROAS

  Tech Trade Group · Refurbished Technology E-Commerce

  • Meta Ads

  How a Cleaner Campaign Structure Turned Wasted Ad Spend Into 145 Purchases

  How a cleaner campaign structure turned wasted ad spend into 145 purchases for an Australian refurbished-tech retailer.

  -30% cost/purchase

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• Google Ads

  10,700+

  Baseline Clicks

  The Zebra Effect · Fashion & Home Decor E-Commerce

  • Google Ads

  Scaling eCommerce Sales for The Zebra Effect Using Google Ads

  Scaling Shopping and Performance Max campaigns for an Australian fashion & home decor brand through Merchant Center optimization and continuous testing.

  A$8,000+ baseline ad spend

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• Meta Ads

  +139%

  Purchases Growth

  The Zebra Effect · Fashion & Home Decor E-Commerce

  • Meta Ads

  Scaling Meta Sales Through Continuous Creative Testing & Performance Optimization

  Scaling Meta sales through continuous creative testing — website purchases grew from 155+ to 370+ while the best cost-per-purchase fell from roughly $24.80 to $9.50.

  217 top campaign purchases

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