Paid media management, and the tracking, landing pages and audits that decide whether it makes money.
Strategy and management across Google, Meta and TikTok, plus X, Reddit, Pinterest, Taboola and AI-native ad platforms when the economics fit.
How I run performance marketingPlatform-specific management.
The measurement and conversion work that paid media depends on.
Beyond the big four: marketplaces, quick commerce, streaming, AI and programmatic ads, grouped by channel.
Paid media for businesses where every lead or sale has to pay for itself.
Shopping, Performance Max and Meta catalogue campaigns built around ROAS and margin, not clicks.
See case studyGoogle, Meta, LinkedIn and TikTok campaigns judged on trials, demos and pipeline.
See case studyLead forms and landing pages tuned for cost per qualified lead, not just volume.
See case studySearch campaigns that turn local intent into calls and bookings.
See case studyEvery engagement follows the same four steps, starting with your actual account data.
Review tracking, structure and spend to find what is working and what is wasted.
Set targets, pick channels and budget split based on your margins and goals.
Fix tracking, build or rebuild campaigns, then test and optimise weekly.
Clear reporting on spend, conversions and cost per result, with next steps.
A few numbers from accounts I have managed. Full context, baselines and caveats are in each case study.
4.76x ROAS
Google Ads for an Australian refurbished-tech retailer, up from 1.29x ROAS.
Read the case study+139% purchases
Meta Ads for an Australian fashion and home decor brand through creative testing.
Read the case study€0.37 cost per lead
Meta lead gen for a property management company, down from €35+ per lead.
Read the case studyThe person who plans your account is the person who runs it.
No scaling until conversions are measured correctly.
Channels are chosen on unit economics, not on what is easiest to sell.
Results shown with baselines and caveats, including what did not work.
A performance marketing consultant plans, runs and optimises paid ad campaigns on platforms like Google, Meta, LinkedIn and TikTok, with every decision judged on measurable results such as leads, sales, cost per acquisition and return on ad spend.
It depends on how your customers buy. Search intent usually suits Google Ads, visual products and impulse buys suit Meta and TikTok, and B2B offers with a defined job title suit LinkedIn. The audit decides the mix based on your margins and data.
Tracking fixes and launches usually happen in the first one to two weeks. Most accounts need four to eight weeks of data before scaling decisions are reliable, though some see first conversions within days.
Yes. I manage accounts for businesses in India, Australia, the UK, the US and other markets, working remotely with reporting and calls scheduled around your time zone.
You do. Ad accounts, pixels and analytics stay in your business name. I am added as a user or partner, so you keep full access and history if we stop working together.
Most engagements start with an audit of your current account, so the scope and pricing are based on real data. Book a strategy call to share what you are running and where it is stuck.
Tell me what you're running and where it's stuck. Most engagements start with an audit, so the scope is based on your actual account.