Paid Ads

Expedia Ads Services

Expedia Ads puts your property or trips in front of travellers on Expedia while they compare options and dates. I set up and run the account around your margins and the results you need, and report on what the spend returns.

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What’s included

  1. Expedia Ads account setup or review, with billing, access and policies checked
  2. Tracking set up so sales or leads are counted, not guessed
  3. Campaign structure built around your products and margins, with placements around your locations, dates and room or trip types
  4. Ad copy and creative made for Expedia, tested in small batches
  5. Budget and bid management, with optimisation every week
  6. Monthly reporting on spend, results and cost per result

Who it’s for

  • Hotels and homestays

    Properties that want more bookings from travellers already searching on Expedia.

  • Travel agencies and tour operators

    Businesses selling trips, packages or experiences.

  • Hospitality groups

    Groups that manage several properties and need one view of what the ads return.

How it works

  1. 01

    Audit

    Review your Expedia account, tracking and current results, or your goals and products if you are starting fresh.

  2. 02

    Plan

    Set targets, budgets and a campaign structure around your margins and the results you need.

  3. 03

    Launch & Manage

    Build or rebuild the campaigns, then test and optimise them every week.

  4. 04

    Report

    Clear reporting on spend, results and cost per result, with the next steps.

Related services

FAQ

Expedia Ads FAQs

Is ad spend included in the Expedia Ads fee?

No. Ad spend is paid directly to Expedia from your own account. The fee covers setup, management and reporting.

Do I need a Expedia Ads account already?

No. If you don't have one, I set it up with you so the account, billing and data stay in your name. If you do, I start by reviewing what is already running.

How is Expedia Ads management priced?

It depends on the scope: how many campaigns and markets, how much creative is needed and how often you want reports. You get a written quote after the first review, before any work starts.

Talk to me about Expedia Ads

Tell me what you're running and where it's stuck. I'll suggest the right starting point, and whether I'm the right person for it.

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