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Microsoft Advertising (Bing) Services

Microsoft Advertising (Bing) puts your business in front of people searching on Bing for what you sell, at the moment they are looking. I set up and run the account around your margins and the results you need, and report on what the spend returns.

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What’s included

  1. Microsoft Advertising (Bing) account setup or review, with billing, access and policies checked
  2. Tracking set up so sales or leads are counted, not guessed
  3. Campaign structure built around your products and margins, with keyword research, match types and negative keywords
  4. Ad copy and creative made for Bing, tested in small batches
  5. Budget and bid management, with optimisation every week
  6. Monthly reporting on spend, results and cost per result

Who it’s for

  • Businesses with search demand

    People already search for what you offer and you want to be found on Bing as well.

  • Lead generation businesses

    Service businesses that need enquiries at a cost per lead they can afford.

  • Teams already running Google Ads

    You want to add Microsoft Advertising (Bing) without starting from a blank account.

How it works

  1. 01

    Audit

    Review your Bing account, tracking and current results, or your goals and products if you are starting fresh.

  2. 02

    Plan

    Set targets, budgets and a campaign structure around your margins and the results you need.

  3. 03

    Launch & Manage

    Build or rebuild the campaigns, then test and optimise them every week.

  4. 04

    Report

    Clear reporting on spend, results and cost per result, with the next steps.

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FAQ

Microsoft Advertising (Bing) FAQs

Is ad spend included in the Microsoft Advertising (Bing) fee?

No. Ad spend is paid directly to Microsoft from your own account. The fee covers setup, management and reporting.

Do I need a Microsoft Advertising (Bing) account already?

No. If you don't have one, I set it up with you so the account, billing and data stay in your name. If you do, I start by reviewing what is already running.

How is Microsoft Advertising (Bing) management priced?

It depends on the scope: how many campaigns and markets, how much creative is needed and how often you want reports. You get a written quote after the first review, before any work starts.

Talk to me about Microsoft Advertising (Bing)

Tell me what you're running and where it's stuck. I'll suggest the right starting point, and whether I'm the right person for it.

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