Paid Ads

YouTube CTV Ads Services

YouTube CTV Ads reaches people while they watch or listen on YouTube on TV screens, for brands that want to be remembered as well as clicked. I set up and run the account around your margins and the results you need, and report on what the spend returns.

Book a Strategy CallAll Services

What’s included

  1. YouTube CTV Ads account setup or review, with billing, access and policies checked
  2. Tracking set up so sales or leads are counted, not guessed
  3. Campaign structure built around your products and margins, with audience and content targeting for video or audio ads
  4. Ad copy and creative made for YouTube on TV screens, tested in small batches
  5. Budget and bid management, with optimisation every week
  6. Monthly reporting on spend, results and cost per result

Who it’s for

  • Consumer brands

    Brands that want reach and recall with the audiences they sell to.

  • Brands with video or audio creative

    You have, or can make, creative suited to the big screen or to audio.

  • Teams adding upper funnel

    You run performance channels and want awareness that you can still measure.

How it works

  1. 01

    Audit

    Review your YouTube on TV screens account, tracking and current results, or your goals and products if you are starting fresh.

  2. 02

    Plan

    Set targets, budgets and a campaign structure around your margins and the results you need.

  3. 03

    Launch & Manage

    Build or rebuild the campaigns, then test and optimise them every week.

  4. 04

    Report

    Clear reporting on spend, results and cost per result, with the next steps.

Related services

FAQ

YouTube CTV Ads FAQs

Is ad spend included in the YouTube CTV Ads fee?

No. Ad spend is paid directly to Google from your own account. The fee covers setup, management and reporting.

Do I need a YouTube CTV Ads account already?

No. If you don't have one, I set it up with you so the account, billing and data stay in your name. If you do, I start by reviewing what is already running.

How is YouTube CTV Ads management priced?

It depends on the scope: how many campaigns and markets, how much creative is needed and how often you want reports. You get a written quote after the first review, before any work starts.

Talk to me about YouTube CTV Ads

Tell me what you're running and where it's stuck. I'll suggest the right starting point, and whether I'm the right person for it.

Book a Strategy CallView Case Studies
CallEmail