Instagram Management Services
Reels, carousels and stories that build reach and bring in DMs.
Instagram is where most Indian consumers discover brands, creators and local businesses. It is also the platform where effort is most easily wasted. Posting a few pretty images a week is no longer enough.
My Instagram management services cover reels, carousels, stories, highlights and DMs, planned around what the algorithm rewards today: watch time, saves, shares and replies. Paid boosting of top reels is included on higher plans, set up properly through Meta Ads Manager rather than the boost button. I manage accounts for clients across India, Australia, the UK and the US.
40+
Client accounts managed
$12K+
Monthly ad spend managed
3.5+
Years agency-side PPC
What changed on Instagram
Instagram now shows most content to people who do not follow you yet. That is good news: reach is available to small accounts. But it means the old approach of posting for existing followers no longer grows an account.
Reels need a hook in the first second. Carousels need a reason to swipe and save. Stories need to start conversations. Each format does a different job, and most accounts use one format for everything.
The other gap is the inbox. On Instagram, DMs are where buying happens. Slow replies, missed story mentions and unanswered comments quietly lose sales every week.
What's included
Everything that comes with instagram management services.
- 01
Profile and grid audit
Bio, highlights, link in bio, pinned posts and grid reviewed so new visitors understand you in five seconds.
- 02
Reels production
Reel concepts, scripts, hooks, editing, captions and trending audio, cut from your footage or built from assets.
- 03
Carousels and posts
Educational and proof carousels designed to earn saves and shares, which push content to new audiences.
- 04
Stories and highlights
Daily or weekly stories with polls, questions and links, plus organised highlights for offers, reviews and FAQs.
- 05
Hashtag and keyword setup
Searchable captions and alt text so posts show up in Instagram search, not just the feed.
- 06
DM and comment management
Fast replies, quick reply templates and lead hand off to your team or WhatsApp.
- 07
Collaborations
Collab posts with partners and creators planned into the calendar to borrow relevant audiences.
- 08
Reel boosting
Top reels promoted through Meta Ads Manager with proper targeting and spend caps on plans that include it.
How it works
The same steps every month, so you always know what happens next.
- 01
Instagram audit
Review the last 90 days of posts, insights and competitors to find formats worth doubling down on.
- 02
Content mix
Set the weekly balance of reels, carousels and stories for your goal.
- 03
Create and approve
Script, design and edit a month of content and share it for approval.
- 04
Publish and engage
Post at your audience's active times and work the comments and DMs every day.
- 05
Boost and report
Promote proven reels and report reach, saves, profile visits and enquiries.
Boost reels the right way
The in app boost button is built to spend money easily, not wisely. It often optimises for profile visits or likes from audiences that never buy.
Because I run Meta Ads accounts daily, reels that perform organically are promoted through Ads Manager with the right objective, placement and audience. That gives you lower costs and results you can track back to enquiries or sales.
How paid boosting is run
- Promote reels with message, lead or sales objectives.
- Use engaged audiences and lookalikes built from your followers.
- Retarget profile visitors and video viewers with offers.
- Track results with the Meta Pixel and Conversions API.
Paid boost management is included on the Growth and Premium packages. Ad spend is paid directly to the platform.
Instagram packages
Starter, Growth and Premium. Prices are shown in USD and INR.
Prices in USD.
Starter
For businesses and creators getting consistent on one or two platforms
Management fee: starting at
$199/month
India: ₹14,999/month
- Posts per month
- 12
- Reels / short videos per month
- 4
- Stories
- 8 per month
- Platforms included
- 2 platforms
- Community management
- Comments and DMs, weekdays
- Reporting
- Monthly
- Paid boost management
- No
- Social media audit and strategy
- Monthly content calendar for approval
- Captions, graphics and reel editing
- Scheduling at your audience's active times
- Profile and bio optimisation
- Recommended
Growth
For brands ready to grow reach and turn followers into enquiries
Management fee: starting at
$399/month
India: ₹29,999/month
- Posts per month
- 20
- Reels / short videos per month
- 8
- Stories
- 16 per month
- Platforms included
- 3 platforms
- Community management
- Comments and DMs, daily
- Reporting
- Fortnightly
- Paid boost management
- Yes
- Everything in Starter
- Carousels and stories with polls and links
- Paid boosting of top posts (ad spend separate)
- Meta Pixel and UTM tracking checks
- Lead hand off to WhatsApp or email
- Monthly strategy call
Premium
For brands and personal brands that want full coverage across platforms
Management fee: starting at
$799/month
India: ₹59,999/month
- Posts per month
- 30
- Reels / short videos per month
- 12
- Stories
- Daily
- Platforms included
- Up to 5 platforms
- Community management
- Daily, including weekends
- Reporting
- Weekly
- Paid boost management
- Yes
- Everything in Growth
- Up to 5 platforms, including LinkedIn and YouTube
- Full funnel paid social with retargeting
- Influencer and collab post coordination
- Review and reputation management
- Weekly check in and priority WhatsApp support
Ad spend for paid boosting is paid directly to the platforms and is not included in the management fee. Final scope is confirmed after the audit.