Performance Marketing

A/B Testing Services

A/B testing runs structured tests on your pages, offers and creative, and reads them with enough data to trust the result. It sits alongside the ad management I run every day, and it is built on your own numbers rather than benchmarks.

What’s included

  1. A list of test ideas ranked by likely impact and effort
  2. Tests on landing pages, offers, forms and ad creative
  3. Sample sizes worked out before a test starts
  4. Setup in your testing or analytics tools
  5. A plain-language readout of every test
  6. A log of past tests so lessons are not lost

Who it’s for

  • Businesses on several channels

    You spend on more than one platform and want one view of what each returns.

  • Founders and marketing leads

    You need a plan you can explain to finance, built on your own data.

  • In-house teams

    Your team runs the day-to-day and wants an outside view of what to change first.

How it works

  1. 01

    Audit

    Review your ad accounts, analytics and sales data to see what is happening now.

  2. 02

    Plan

    Agree the questions the work has to answer and the data it will use.

  3. 03

    Launch & Manage

    Do the work, check it with you and adjust it as results come in.

  4. 04

    Report

    A clear write-up of what was done, what it showed and what to do next.

FAQ

A/B Testing FAQs

What do you need from me to start A/B Testing?

Access to your ad accounts and analytics and, where you can share it, sales or CRM data. Everything else is agreed on the first call.

Can A/B Testing be a one-off project?

Yes. It can be a one-off piece of work or part of ongoing management. The scope is agreed before any work starts.

How is A/B Testing priced?

It depends on how many channels and how much data are involved. You get a written quote after the first review.

Talk to me about A/B Testing

Tell me what you're running and where it's stuck. I'll suggest the right starting point, and whether I'm the right person for it.

CallEmail