Google Ads Management by Prince Pandey
Google Ads that are measured on revenue, not clicks.
I manage Google Ads accounts end to end: Search, Performance Max, Shopping, YouTube and Demand Gen. Every account is measured on CPA, ROAS and revenue. In one refurbished-tech account, cutting wasted search spend took ROAS from 1.29 (Jul to Aug) to 4.76 (Sep to Oct).
40+
Client accounts managed
$12K+
Monthly ad spend managed
3.5+
Years agency-side PPC
| Metric | Baseline (Jul to Aug) | Results (Sep to Oct) | Change |
|---|---|---|---|
| ROAS | 1.29x | 4.76x | +269% |
| Cost/Conversion | A$323.84 | A$67.53 | -79% |
| Conversions | 7.1 | 98.97 | +1,294% |
Where most Google Ads budgets leak
Most accounts I audit are not short on budget. They are spending it in the wrong places. These are the leaks I look for first.
- 01
Irrelevant search terms
Broad match pulling in searches that will never buy.
- 02
Performance Max eating branded traffic
Brand searches you would get anyway, reported as new conversions.
- 03
Broken conversion tracking
Page views, duplicate events or micro-actions counted as sales or leads.
- 04
Weak landing pages
Paying for the click, then losing the visitor on a slow or unclear page.
- 05
Wrong bid strategy for the data
Smart bidding switched on before the account has enough clean conversions to learn from.
- 06
Budget spread too thin
Too many campaigns splitting the budget so nothing gets enough data to optimize.
Google Ads campaign types I manage
The campaign mix depends on where your customers search and what the account economics support.
Search
Capture people actively searching for what you sell.
Keywords · Match types · RSAs · Assets
Performance Max
Reach buyers across Search, YouTube, Display, Gmail and Maps from one campaign.
Asset groups · Audience signals · Brand exclusions
Shopping
Show products, prices and images to buyers ready to purchase.
Merchant Center · Feed optimization · Product groups
YouTube & Video
Build demand and retarget with video.
In-stream · Shorts · Remarketing
Demand Gen
Visual ads across YouTube, Discover and Gmail to create new demand.
Lookalike segments · Creative testing
Display & Remarketing
Bring back visitors who did not convert.
Remarketing lists · Placements · Frequency
Who my Google Ads management is for
- You have an existing Google Ads account that is spending money without a clear return.
- You are launching Google Ads for the first time and want it set up correctly from day one.
- You sell products or services people actively search for and want to capture that demand.
- You need conversion tracking you can actually trust before you scale spend.
E-commerce & D2C
Shopping and Performance Max built around product margins and ROAS.
Local & service businesses
Search campaigns that bring in calls and enquiries in the areas you actually serve.
SaaS & B2B
Search campaigns tied to demo bookings, trials and lead quality, not just form fills.
Agencies
White-label Google Ads management behind your brand.
White-label PPC
What’s included in Google Ads management
- Full account audit: campaign structure, keywords, negatives, bidding, quality score and search terms.
- Conversion tracking setup or repair: GA4, Google Tag Manager, Enhanced Conversions and offline conversion imports where relevant.
- Campaign build or restructure across Search, Performance Max, Shopping, YouTube and Demand Gen.
- Keyword research, match type strategy and negative keyword lists to cut wasted spend.
- Ad copy and asset testing: responsive search ads, headlines, descriptions, images and extensions.
- Weekly optimization: bids, budgets, search terms, audience signals and placements.
- Clear reporting on CPA, ROAS, revenue and lead quality, with what changed and why.
Tracking comes before scaling
Google’s bidding is only as good as the conversions you feed it. If tracking counts the wrong actions, smart bidding optimizes for the wrong people. So before more budget goes in, I check that every reported conversion actually happened.
The first thing I check in any Google Ads audit is whether the conversions being reported are real.
- Google Ads
- Click
- Landing Page
- Conversion
- GA4 / GTM
- CRM
- Revenue
Setup can include GA4, Google Tag Manager, Enhanced Conversions, Consent Mode, call tracking, offline conversion imports and value-based bidding. Tracking & analytics
How I work
- 01
Audit
Week 1
Review the account, tracking, search terms, landing pages and conversion path. Goal: know what is wasting budget and what is working.
- 02
Strategy
Week 1 to 2
Plan campaign structure, budgets and bidding around your margins, audience and sales cycle.
- 03
Launch
Week 2 to 3
Fix tracking, build or restructure campaigns, and launch with a written testing plan.
- 04
Optimize & Report
Ongoing
Weekly search term and bid work, monthly reporting on CPA, ROAS and revenue, and budget moved toward what works.
Results from Google Ads accounts
Each figure links to the full case study, with dates, baselines and caveats.
79% lower cost per conversion
$0.74 cost per conversion over 3 weeks
About A$3.25 per conversion, Sep to Dec 2025
4.12% CTR from launch on a new account
When I’ll tell you not to spend more on Google Ads
More budget does not fix a broken account. I will tell you if any of these apply:
- Conversion tracking is not reliable.
- Search terms are mostly irrelevant.
- The landing page does not match the search intent.
- There is not enough conversion data for smart bidding.
- Performance Max is taking credit for branded sales.
- The margins do not support the current cost per acquisition.
Google Ads management pricing
Every plan starts with an account audit. Pick the plan that matches your monthly Google Ads spend.
Prices in USD.
Launch
Businesses starting Google Ads or fixing an underperforming account
Monthly ad spend
Up to $2,000
Management fee: starting at
$350/month
- Full Google Ads account audit
- GA4, GTM and Enhanced Conversions tracking setup
- Search campaign build or restructure
- Keyword, match type and negative keyword strategy
- Weekly search term review and bid optimization
- Monthly performance report
- Recommended
Growth
Businesses with proven demand ready to scale on Google
Monthly ad spend
$2,000 to $6,000
Management fee: starting at
$650/month
- Everything in Launch
- Performance Max and Shopping campaigns
- Merchant Center feed optimization (e-commerce)
- Ad copy and asset testing framework
- Remarketing and audience signals
- Landing page review and CRO recommendations
- Bi-weekly reports and a monthly strategy call
Scale
High-spend accounts across multiple campaigns or regions
Monthly ad spend
$6,000+
Management fee: custom, starting at
$1,250/month
- Everything in Growth
- YouTube and Demand Gen campaigns
- Offline conversion imports from your CRM
- Value-based bidding and profit-focused optimization
- Multi-region account structure (India, Australia, UK, US)
- Budget forecasting and allocation
- Weekly reports and priority WhatsApp/Slack support
Ad spend is paid directly to Google and is not included in the management fee. Your campaigns run in your own Google Ads account. Final scope is confirmed after the audit.
Want a second opinion on your account?
Send me what you're running and where it's stuck. I'll tell you what I'd fix first, and whether I'm the right person to do it.