TikTok Ads Management

TikTok Ads Management

I manage TikTok Ads for brands that can produce or source native creative and want it tested properly, with conversion tracking in place so every test is judged on purchases, sign-ups or leads.

40+

Client accounts managed

$12K+

Monthly ad spend managed

4.76x

ROAS, Tech Trade Group (Google Ads)

3.5+

Years agency-side PPC

Who this is for

  • You sell a consumer product or service that suits short-form, native video content.
  • You have creative assets or access to UGC-style content but no one managing the media buying.
  • You have tried TikTok Ads and could not tell which creative or audience was actually working.
  • You want conversion tracking connected to TikTok from the start, not added later.

What’s included

  1. Account setup or audit, including pixel and events API configuration.
  2. Campaign structure across prospecting, retargeting and lookalike audiences.
  3. Creative testing framework to identify which hooks, formats and angles perform.
  4. Conversion tracking setup so results are measured past the click.
  5. Budget allocation based on creative and audience performance, not guesswork.
  6. Weekly monitoring of creative fatigue and audience saturation.
  7. Monthly reporting on cost per result and creative-level performance.

How I work

  1. 01

    Audit

    Review the current account, tracking, creative and conversion path to see what is actually happening.

  2. 02

    Strategy

    Plan around your budget, audience, margins and sales cycle.

  3. 03

    Launch

    Set up campaigns, tracking and creative, then launch with a written testing plan.

  4. 04

    Optimize & Report

    Test, move budget toward what works, and report on CPA, ROAS and revenue.

Related

Want a second opinion on your account?

Send me what you're running and where it's stuck. I'll tell you what I'd fix first, and whether I'm the right person to do it.

FAQ

Frequently Asked Questions

Does TikTok Ads work outside of consumer products?

It works best for brands that can produce native, attention-grabbing creative. It tends to suit eCommerce, DTC and consumer-facing brands more than traditional B2B.

Do you produce the creative or just run the campaigns?

I manage strategy, targeting, campaign structure and testing. Creative can be sourced from your existing content, UGC creators or a production partner, depending on what you already have.

How is TikTok Ads different from Meta Ads?

The audience behavior and creative style are different. TikTok rewards native, fast-paced content over polished ads, so campaign structure and testing cadence are built around that.

What is a realistic timeline to see results?

Early weeks are about testing creative and audiences. Meaningful, repeatable results typically take a few weeks of testing before scaling budget with confidence.
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