White Label PPC Management for Agencies
Your agency stays the face of the client. I run Google, Meta, LinkedIn and TikTok Ads behind the scenes, under your brand, with reports your clients think your team made.
40+
Accounts managed in parallel
$12K+
Monthly ad spend managed
3.5+
Years agency-side PPC
Who this is for
- Your agency sells PPC services but does not have enough in-house capacity to deliver them.
- You need an experienced hand on complex accounts without a long hiring process.
- You want consistent, senior-level execution across client accounts, not junior guesswork.
- You are scaling client work faster than your internal team can keep up with.
Fully white-label, by default
White label PPC only works if your client never sees the seams. These are standard on every plan.
NDA first
An NDA is signed before I get access to any account or client detail.
Agency-branded reports
Looker Studio reports with your logo and colours, ready to forward.
You own every account
Access runs through your MCC or Business Manager. Your agency keeps ownership of every account.
No direct client contact
I talk to your team, not your clients, unless you ask me to join a call.
Timezone overlap
Working hours that overlap with UK, US and AU teams for calls and quick replies.
What’s included in white label PPC management
- Campaign management across Google, Meta, LinkedIn or TikTok Ads under your agency brand.
- Account audits for new or incoming client accounts.
- Conversion tracking setup and repair for client accounts.
- Ongoing optimization: bids, budgets, creative and targeting.
- Reporting formatted to match your existing agency client deliverables.
- Direct communication with your team, not your clients, unless you prefer otherwise.
- Flexible capacity that scales with how many accounts you bring on.
White Label PPC Pricing
Outsourced PPC for agencies, billed per client account. White label Google Ads, white label Meta ads, LinkedIn and TikTok on one fixed monthly rate.
Starter
For agencies testing white-label PPC on a few client accounts
$399 per account / month
- Accounts
- 1 to 3
- Platforms
- 1 platform per account
- Ad spend
- Up to $5,000/mo per account
- Reporting
- Monthly white-label report
- Response time
- 48h
- Campaign management
- Monthly optimisation
- Agency-branded report
- NDA signed before access
- Most popular
Growth
For agencies with a steady book of PPC clients
$299 per account / month
- Accounts
- 4 to 10
- Platforms
- Multi-platform (Google, Meta, LinkedIn, TikTok)
- Ad spend
- Up to $15,000/mo per account
- Reporting
- Bi-weekly white-label reports
- Response time
- 24h
- Campaign management across Google, Meta, LinkedIn and TikTok
- Bi-weekly agency-branded reports
- Shared Slack channel
- Weekly sync call with your team
- NDA signed before access
Scale
For agencies that need a dedicated PPC bench
Let's talk
Custom quote based on your accounts
- Accounts
- 10+
- Platforms
- All platforms
- Ad spend
- No cap
- Reporting
- Custom reporting
- Response time
- Priority SLA
- Dedicated capacity for your accounts
- Priority SLA
- Custom reporting built around your deliverables
- Quarterly strategy review
- NDA signed before access
Add-ons
| Add-on | Price |
|---|---|
| Account AuditFull review of an incoming client account: structure, tracking, spend and quick wins, delivered under your brand. | $199one-time |
| Conversion Tracking Setup / RepairGA4, GTM, Meta Pixel and Conversions API set up or fixed so the numbers in your reports are right. | $249one-time |
| New Campaign BuildResearch, structure, copy and launch of a new campaign on one platform. | $299one-time per platform |
You set your client price and keep the margin. No long contracts, 30-day notice.
Prices in USD. Ad spend is paid directly to the ad platforms and is not included.
How onboarding works
- Day 1
Intro call and NDA
We go through the accounts, goals and how your agency works. The NDA is signed the same day.
- Day 2 to 3
Account access and audit
Access through your MCC or Business Manager, then a full audit of structure, tracking and spend.
- Week 1
Strategy and testing plan
A written strategy and testing plan, shared with your team for sign-off.
- Week 2
Campaigns live, reporting set up
Changes go live and your branded Looker Studio report is connected.
How I work
- 01
Audit
Review the current account, tracking, creative and conversion path to see what is actually happening.
- 02
Strategy
Plan around your budget, audience, margins and sales cycle.
- 03
Launch
Set up campaigns, tracking and creative, then launch with a written testing plan.
- 04
Optimize & Report
Test, move budget toward what works, and report on CPA, ROAS and revenue.
Communication
Slack, email and a weekly call with your team, depending on the plan. Response times are part of the plan, not a best effort.
| Plan | Channels | Response time |
|---|---|---|
| Starter | 48h | |
| Growth | Slack, email and weekly sync call | 24h |
| Scale | Slack, email, weekly call and quarterly review | Priority SLA |
How a UK agency added PPC capacity without hiring
A growing UK digital agency had sold more PPC retainers than its in-house team could run. I took over day-to-day management of their Google and Meta accounts under the agency brand, with reports in their Looker Studio template. The agency kept every client relationship and grew its paid media book without adding headcount.
Placeholder case study. Replace with real figures from Admin → Pricing → White-Label.
Related
Need extra PPC capacity this month?
Tell me how many accounts you need covered and on which platforms. I'll tell you what fits and how fast we can start.