PPC & Ad Account Audit
PPC & Ad Account Audit
I review your existing Google, Meta, LinkedIn or TikTok account and tell you exactly what is working, what is wasting budget and what to fix first. This is an independent second opinion on an account someone else may have built.
40+
Client accounts managed
$12K+
Monthly ad spend managed
3.5+
Years agency-side PPC
Who this is for
- You inherited an ad account and do not know if it is set up correctly.
- You want an independent review of an account your current agency or freelancer manages.
- You suspect budget is being wasted but cannot pinpoint where.
- You are deciding whether to keep managing ads in-house or bring in outside help.
What’s included
- Account structure review across campaigns, ad groups and audiences.
- Tracking accuracy check, including conversion actions and event setup.
- Wasted spend analysis: irrelevant search terms, overlapping audiences, poor placements.
- Bidding and budget allocation review against your actual goals.
- Creative and ad copy review for relevance and fatigue.
- A prioritized action list ranked by expected impact.
- A findings call to walk through the report and answer questions.
How I work
- 01
Audit
Review the current account, tracking, creative and conversion path to see what is actually happening.
- 02
Strategy
Plan around your budget, audience, margins and sales cycle.
- 03
Launch
Set up campaigns, tracking and creative, then launch with a written testing plan.
- 04
Optimize & Report
Test, move budget toward what works, and report on CPA, ROAS and revenue.
Related
Want a second opinion on your account?
Send me what you're running and where it's stuck. I'll tell you what I'd fix first, and whether I'm the right person to do it.