For students, career switchers and junior marketers building a career in performance marketing: which skills matter, how to get hands-on experience, how to land the first role, and how to grow once you are in.
1 article
Strategy, budgeting and measurement for paid media that is judged on revenue, not reach.
Coming soon
Search, Performance Max, Shopping, bidding and account structure, explained from inside real accounts.
3 articles
Facebook and Instagram advertising: creative testing, audiences, campaign structure and lead generation.
Coming soon
Break Into Performance Marketing is a practical career guide by Prince Pandey, from your first campaign to account manager.