Google Ads Case Studies

Google Ads campaigns I have set up and run for clients: the brief, what I changed and the results, with real numbers, baselines and caveats.

See Google Ads management →

4 case studies

• Google Ads

  302

  Tracked Conversions

  IPTV Player – Live Xstream · Mobile App / Android IPTV

  • Google Ads

  Scaling IPTV Player – Live Xstream Through Data-Driven Google Ads

  A Google Ads App Campaign strategy that moved IPTV Player – Live Xstream from install-volume acquisition to higher-intent, login-optimized user growth.

  $0.74 cost / conversion

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• Google Ads

  4.76x

  Final ROAS

  Tech Trade Group · Refurbished Technology E-Commerce

  • Google Ads

  How Cutting Wasted Search Spend Turned a 1.29 ROAS Account Into a 4.76 ROAS Growth Engine

  How cutting wasted Search spend turned a 1.29 ROAS Google Ads account into a 4.76 ROAS growth engine for an Australian refurbished-tech retailer.

  -79% cost/conversion

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• Google Ads

  10,700+

  Baseline Clicks

  The Zebra Effect · Fashion & Home Decor E-Commerce

  • Google Ads

  Scaling eCommerce Sales for The Zebra Effect Using Google Ads

  Scaling Shopping and Performance Max campaigns for an Australian fashion & home decor brand through Merchant Center optimization and continuous testing.

  A$8,000+ baseline ad spend

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• Google Ads

  ZAR234.36

  Cost/Conversion

  Kyalami Health · Healthcare / GP Clinic

  • Google Ads

  From Zero to First Bookings — Launching Kyalami Health's Google Ads Account in Under 10 Days

  From zero to first bookings — launching a South African GP clinic's Google Ads account and generating 6 tracked patient enquiries in the first 10 days.

  4.12% ctr

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