Meta Ads campaigns I have set up and run for clients: the brief, what I changed and the results, with real numbers, baselines and caveats.
How campaign optimization improved return on ad spend, protected conversion value, and built a stronger foundation for scalable acquisition.
100 conversions
Read case studyHow a cleaner campaign structure turned wasted ad spend into 145 purchases for an Australian refurbished-tech retailer.
-30% cost/purchase
Read case studyScaling qualified hiring leads for an Athens property management company — from roughly €35–64 per lead to under €1.30 per lead on the account's top campaigns.
€0.37–€1.29 cost/lead (latest)
Read case studyScaling Meta sales through continuous creative testing — website purchases grew from 155+ to 370+ while the best cost-per-purchase fell from roughly $24.80 to $9.50.
217 top campaign purchases
Read case studyRestructuring a scattered Meta lead-gen account into city- and offer-specific campaigns for a mobile kids' dance and summer camp business — down to $4.77 per lead on the best-performing city.
$4.77–$25.66 cost/lead range
Read case studyTell me about your account and what you're trying to fix. I'll tell you how I'd approach it.